My favorite quarterly Portsmouth event is Digital Portsmouth (#DigitalPorts to us on Twitter). This time around, the theme was “The Art of Copywriting” and we covered all kinds of writing — straight-up marketing copy, personal blogging, tweeting, Facebook posting, email marketing, name brainstorming, etc. The event took place at The Music Hall Loft.
The Art of Copywriting Lineup
Anna talked about naming things (websites, businesses, products, etc.) and shared some super helpful tips. You can read Anna’s recap and see on The Hired Pens blog.
Quiana about smart and tactful online sharing of your work, and taught us that getting a retweet from Beyoncé is not a distribution strategy.
I talked about how to write for other people. As a writer at Vital, a website design & development / digital marketing agency, I write for other people all day long.
How to Write for Other People
I shared tips on how to write for other people consistently (style guides!), expertly (multichannel immersion!) and without going crazy (keep writing for yourself!).
Taking Note — The Slides
Here are my slides, for reference:
If you attended and took notes on helpful stuff I might have shared that do NOT appear on the slides, I’d LOVE it if you posted your notes in the comments here!
See You at #DigitalPorts!
Hope you enjoyed Digital Portsmouth: The Art of Copywriting. Missed it? Catch up at #DigitalPorts for all the copywriting goodness you can handle!
For even more helpful resources on marketing, including access to my secret list of marketing favorites (blogs, podcasts, Twitter lists and email newsletters that are killing it), sign up for my marketing updates:
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