Writing can inspire action — action can make change. I believe in both.
I love writing. I also love bringing people together around common goals, and taking practical steps to get things done.
Digital Marketing and Communications
A focus on communication and action brought me to the world of design and marketing agencies, where I honed my ability to craft effective messaging and implement successful digital marketing strategies. I also continued to develop my expertise in, and publicly speak on: content strategy, digital marketing, social media strategy, productivity tools and traditional PR and media outreach.
As a freelance digital marketing consultant, I offer services including:
- Copywriting & Blogging: Website copy, long-form and short-form blog posts, product copy, microcopy, SEO copywriting and copy editing, CTA copy, landing page/conversion page copy, guest posts and articles
- Content Strategy: Site architecture, menu item and page naming strategy, Call-to-Action (CTA) strategy, copy-driven user experience (UX) strategy,conversion rate optimization (CRO), content marketing strategy (a.k.a. inbound marketing), using topical and thought-leadership blogging to drive traffic, through search results/SEO strategy, social media distribution and email marketing
- Social Media Strategy: Social media platform auditing and recommendations, social media recommendations, social media audience building, engagement strategy, social campaign and event marketing
- Communications Planning: Communications plans, style guides, brand voice guidelines, platform-specific communications guidelines, key messaging, mission statement and core values statements, community outreach and key stakeholder engagement
Interested in seeing if I’m a good fit for your digital marketing needs?
I regularly speak in the community on topics related to digital marketing, productivity and organizational tools, social media, community leadership and advocacy.
I also do public speaking, on topics like:
Other things I love: reading, photography, politics, dogs and riding my motorcycle, Susan.