About Crystal Paradis

Writing can inspire action — action can make change. I believe in both.

I love writing. I also love bringing people together around common goals, and taking practical steps to get things done.

Digital Marketing and Communications

A focus on communication and action brought me to the world of design and marketing agencies, where I honed my ability to craft effective messaging and implement successful digital marketing strategies. I also continued to develop my expertise in, and publicly speak on: content strategy, digital marketing, social media strategy, productivity tools and traditional PR and media outreach.

As a freelance digital marketing consultant, I offer services including:

  • Copywriting & Blogging: Website copy, long-form and short-form blog posts, product copy, microcopy, SEO copywriting and copy editing, CTA copy, landing page/conversion page copy, guest posts and articles
  • Content Strategy: Site architecture, menu item and page naming strategy, Call-to-Action (CTA) strategy, copy-driven user experience (UX) strategy,conversion rate optimization (CRO), content marketing strategy (a.k.a. inbound marketing), using topical and thought-leadership blogging to drive traffic, through search results/SEO strategy, social media distribution and email marketing
  • Social Media Strategy: Social media platform auditing and recommendations, social media recommendations, social media audience building, engagement strategy, social campaign and event marketing
  • Communications Planning: Communications plans, style guides, brand voice guidelines, platform-specific communications guidelines, key messaging, mission statement and core values statements, community outreach and key stakeholder engagement

Interested in seeing if I’m a good fit for your digital marketing needs?

Contact Me

I regularly speak in the community on topics related to digital marketing, productivity and organizational tools, social media, community leadership and advocacy.

Community Action

I am a feminist, a community organizer and I regularly speak up and take action on a variety of social justice issues.

Learn more at crystalparadis.com

I am a native, resident and vocal champion of Portsmouth, NH. I was born on the hill where Portsmouth’s City Hall now stands (as were my mother and father before me). As a Portsmouth Enthusiast, I coined the hashtag #PortsmouthLOVE, which led to a weekly email newsletter I publish called The #PortsmouthLOVE letter (subscribe here).

I organize Portsmouth’s TEDx event, TEDxPiscataquaRiver, highlighting local and global “ideas worth spreading,” and am active on several other community boards and committees. I coordinate Seacoast Outright‘s Portsmouth PRIDE march. I co-curate The Music Hall’s “Let’s Talk” series with Monte Bohanan — past topics include the heroin epidemic and poverty. I also write an op-ed column for Seacoast Media Group.

In 2015, I was named one to watch in the #10toWatch Awards by Catapult Seacoast and SeacoastOnline.

I also do public speaking, on topics like:

Other things I love: reading, photography, politics, dogs and riding my motorcycle, Susan.