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Feb 16, 2017
CopywritingMarketing

SEO Copywriting Philosophy: Why Keeping Current on SEO Best Practices Is a Win-Win for Your Writing

by Crystal Paradis
Feb 21, 2016
CopywritingMarketing

Name Brainstorming “Secret Sauce”: Taxonomy

by Crystal Paradis
Jan 20, 2016
CopywritingMarketingWriting

The Art of Copywriting — How to Write for Other People

by Crystal Paradis
Nov 19, 2013
CopywritingWriting

Hyphens, En Dashes, and Em Dashes — What’s the Difference?

by Crystal Paradis
Sep 4, 2013
CopywritingMarketing

Music & Ambient Sounds for Work Focus & Productivity

by Crystal Paradis
CopywritingMarketing

SEO Copywriting Philosophy: Why Keeping Current on SEO Best Practices Is a Win-Win for Your Writing

by Crystal Paradis February 16, 2017

Q: Does writing for search engines mean you aren’t writing for humans?  A: Nope. It’s not an either/or thing — it’s a both/and thing. SEO copywriting used to mean keyword-stuffing and “black hat” nonsense that tried to trick search engines into…

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name brainstorming
CopywritingMarketing

Name Brainstorming “Secret Sauce”: Taxonomy

by Crystal Paradis February 21, 2016

Name brainstorming is one of my favorite things parts of #agencylife. Since I work at a design and marketing agency, clients often ask to us to name their new brand, company or website — and sometimes an established brand will…

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Slide deck as event marketing tool
Marketing

How Your Slide Deck Can Make Event Marketing Easy

by Crystal Paradis January 31, 2016

Got a speaking gig coming up and wondering why on earth it’s taking you so long to get your slide deck ready? Well, don’t worry, all that effort you’re putting in can totally pay off, and beyond just the event…

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Copywriting — How to Write for Other People
CopywritingMarketingWriting

The Art of Copywriting — How to Write for Other People

by Crystal Paradis January 20, 2016

My favorite quarterly Portsmouth event is Digital Portsmouth (#DigitalPorts to us on Twitter). This time around, the theme was “The Art of Copywriting” and we covered all kinds of writing — straight-up marketing copy, personal blogging, tweeting, Facebook posting, email…

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unphotographed crepe
Writing

The Unphotographed Crêpe

by Crystal Paradis November 17, 2015

I thought about photographing my crêpe But then, I thought, then It will no longer be solely mine.

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PortsmouthLOVE

Your Last Chance to Learn More About the Portsmouth City Council Candidates

by Crystal Paradis November 2, 2015

Are you voting in Portsmouth’s Municipal Elections on Tuesday, November 3rd? I recently posted this question to all readers of my #PortsmouthLOVE Letter. You can read the results below of how many people answered Yes, No or Maybe, and if…

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marketing-is-not-a-dirty-word
Marketing

“Marketing” is Not a Dirty Word

by Crystal Paradis September 7, 2015

You know what word people hate? “Marketing.” As a descriptor, it’s often used pejoratively—as in, “This has a marketing feel to it.” And really great marketing? It’s not “marketing” anymore—suddenly it’s “creative genius” or “authentic” or “transparent.” “Marketing” is Not a…

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PortsmouthLOVE

#PortsmouthLOVE featured in The Square Magazine

by Crystal Paradis July 1, 2015

Thanks to The Square Magazine for doing a lovely feature on #PortsmouthLOVE in their Spring 2015 issue! You can see it for yourself below.

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PortsmouthLOVE

#10toWatch Awards— Emerging Leaders

by Crystal Paradis May 15, 2015

“We are as an organization a place that celebrates the new the ambitious and the emerging.” That’s what Chris Greiner said about 3S Artspace as a fitting venue for recognizing 10 to Watch in the Seacoast. I was truly impressed…

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Events & Happenings

TEDxPiscataquaRiver Makes an Impact

by Crystal Paradis May 11, 2015

Thank you so much to everyone who helped to make 2015’s TEDxPisataquaRiver a success. I’m so proud to say that over 50 people—that’s over half of our audience—made a commitment to one of the three selected Im[PACT] organizations: RESULTS: The…

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